Business · Topic revision workspace
Read the notes, score 80% and know 75% of the cards.
Topic overview
Marketing identifies customer needs and creates a suitable product, price, promotion and place strategy for a target market.
Exam tip
Use market evidence from the case study and explain how the elements of the marketing mix reinforce each other.
Revision notes
Secure these ideas first. Say each definition in your own words, then connect it to the topic overview.
Revision notes
The exam will rarely ask for an isolated definition. Practise selecting the right idea and using it as part of a complete explanation or method.
Core knowledge
Collecting and analysing information about customers, competitors and a market.
Dividing a market into groups with shared characteristics or needs.
The customer group at which a product and its marketing are directed.
The coordinated decisions about product, price, promotion and place.
Making a product appear meaningfully different from competitors' products.
A business's sales as a percentage of total sales in the market.
Active recall
Content reviewed 23 July 2026 against the current linked specification.
Mark the notes complete, then test what you can recall.